Increased organic website traffic by 40% over six months through targeted SEO strategies and optimized content, leading to a 25% growth in lead generation.
Increased Google Ads click-through rate by 35% through A/B testing of ad copy and targeted keyword optimization, resulting in a 25% boost in website traffic over six months.
Researched and implemented high-performing keywords, boosting organic search traffic by 20-25% and improving SEO rankings.
Conducted 4 comprehensive site audits supporting SEO optimization and website redesigns for E-Commerce.
Key Work
Boathouse Marketing Intern
May 2024 - Aug 2024
Full service marketing agency
Intern Project - Boys and Girls Club of Boston
Ran client meetings along with intern mentors obtaining valuable information about the client and their needs.
Researched social presence using TalkWalker to create reports.
Created marketing collateral including visual and copywriting for display ads OOH and Digital.
Provided a jumpstart for content on socials prioritizing TikTok.
Agency Work
QA'd logos for distribution to clients.
Created backlog of content for social posting as well as creative and shot lists for execution.
Conducted market research for clients in the hospitality industry focusing on organic social growth.
Creative Work
Implemented a new data entry tracking system that cut processing time by 40%, allowing the team to allocate more resources toward strategic projects and improve overall productivity.
Improved business operational efficiency by 15% by mastering 4 new tools and strategies swiftly.
Enhanced user experience and engagement by analyzing customer inquiries and feedback.
Kapsul Marketing & Executive Assistant
May 2020 - Sep 2022
Window air conditioner | E-Commerce
Managed Social media accounts to consolidate communication and improve organization branding
Coordinated with a team of creatives to recreate branding
Used new branding to film and edit videos for social media content.
Photographed and filmed boathouse events for socials.
Designed a weightlifting room with upper management to meet team branding and weightlifting needs.
Vesper Boat Club Marketing Consultation
Sep 2023 - Aug 2024
Athletic Club
Vesper Boat Club - Creative
Researched audience schedule to time posts most effectively for viewing and algorithm stimulation.
Created posts to engage users and follow trends effectively increasing each posts average views to multiple thousands.
Executed all reach organically increasing engagement by targeting trends in the city to garner attention outside of the rowing community.
Worked with a team of 2 to generate a backlog of content.
Vesper Fly Weights Social Media Manager
Jan 2024 - Dec 2024
Social Media Page
JPress x Boathouse Sports Model
